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《大爱武汉 我深爱的武汉》
Wuhan, A City of My Deepest Love




  执行单位:武汉广播电视台

  Operated by:Wuhan Broadcasting and Television Station (Group)

  6月26日,武汉广播电视台《大爱武汉》公益栏目播出了“武汉,我深爱的城市”大型抗疫主题公益活动(晚会)。在后疫情时代举行此项公益活动,既是表达武汉人民对全国各地驰援武汉的白衣天使和逆行志愿者的感恩心声,也是鼓舞广大市民向往城市美好明天的集体发声。

  本次由武汉广电率先在全市推出的抗疫主题节目,制作团队历经2个月的素材收集创作和编排,将具有代表性和识别率的抗疫歌曲进行改编和二次创作,把人尽皆知的抗疫事迹进行艺术化的音画创作,邀请抗疫志愿者在现场表达心声,运用音、诗、画的效果表达出浓郁而深沉的情感。尽管活动现场没有观众,但在100分钟左右的节目中,饱含炽热情感的情景讲述、拨动心弦的抗疫公益歌曲、触及内心的现场访谈等多种艺术形式,立体地向观众展现了抗疫期间涌现出的感人事迹和英雄人物,多种情感表现手法交织在一起向对广大医护人员和志愿者进行了歌颂,更激发了广大市民把众志成城的抗疫精神转换为推进城市复苏的强大动力。

  节目播出后,不少网友纷纷留言,这场如同及时雨的公益活动不仅讲出了市民的心里话,在最需要的时候激发了全体武汉人热爱家乡、建设美好城市的信心。

  On June 26, the public welfare program Wuhan, A City of Brotherly Love by Wuhan Radio and Television Station broadcast a large-scale public welfare activity for epidemic prevention and control with the theme of "Wuhan, A City of My Deepest Love". In the post-epidemic era, this public welfare activity not only expresses the gratitude of Wuhan people to the angels in white and the volunteers in harm’s way from all over the country who had made selfless contributions to help Wuhan during the outbreak, but also inspires the general public to yearn for a better tomorrow for the city.

  This themed event for epidemic prevention and control was initially launched by Wuhan Broadcasting and Television Station. After two months of material collection, creation and programming, the production team adapted and re-created representative and recognizable anti-epidemic songs. Such artistic re-creation of well-known anti-epidemic stories, combined with heartfelt wishes from volunteers and the usage of the effects of sound, poetry and painting, allowed the songs to present strong and deep emotions. Although there was no audience at the event, the 100-minute program presented a variety of art forms, such as scenes full of fervent emotions, inspirational charity singles that were heart striking, and live interviews that reached deep inside the audience. The touching and heroic stories emerged during the epidemic prevention and control were also displayed to the audience in a three-dimensional way, and various emotional expression techniques were intertwined to sing high praise for the medical workers and volunteers, which inspired the general public to transform the spirit of resistance to epidemic into a powerful driving force to promote urban recovery.

  After the program was on air, a great number of netizens left their messages. This public welfare activity was of timely help, which not only spoke out the innermost thoughts and feelings of the citizens, but also inspired the confidence of all Wuhan people to love their hometown and build a beautiful city when they needed it most.

  武汉广播电视台(集团)是一家综合性广电主流媒体,现拥有新闻综合广播、经济广播、交通广播、音乐广播、青少广播等5个广播频率,新闻综合频道、电视剧频道、科技生活频道、经济频道、文体频道、外语频道、少儿频道、广通购物频道等8个电视频道,以及地铁电视、掌上武汉APP、汉新闻APP等新媒体矩阵,下辖媒资运营公司、广播广告传媒公司、天汉传媒公司、地铁电视公司等独资及控股公司13家,总资产约40亿元,电视观众近千万、广播听众近千万、新媒体用户数过千万、地铁电视观众过千万(日均观众400万),获中国新闻奖34个、中国播音主持金话筒奖6个,连年获湖北省文明单位、最具综合实力城市台等称号。

  作为舆论宣传主阵地,始终把习近平新时代中国特色社会主义思想宣传作为首要政治任务,每年推出近30个主题宣传,为全市中心工作营造了良好舆论氛围。尤其是疫情防控宣传得到中央领导同志肯定。作为城市宣传的主渠道,城市宣传片《WUHAN》成为现象级传播,高峰论坛《看武汉》成为城市宣传的高端平台,每年被央视评为地方台供稿十强。作为内容生产主力军,制作的纪录片《和平荣耀》、电视片《火神山建设工作纪实》得到习近平总书记肯定。制作的《和平的微笑》等4个宣传片在世界军运会开闭幕式上向全球直播。电视问政品牌引领全国,参与制作的电视剧《海棠依旧》、《黄雀在汉》等形成广泛影响,正在中央、省市纪委领导下筹拍电影《信仰无敌》。作为大型公益活动的主平台,积极参与承接军运会、世界邮展、世界脑力大赛、国际渡江节、国际赛马节等大型赛事活动,“大爱武汉”被中宣部、中央文明办授予全国最佳志愿服务项目。

  Wuhan Broadcasting and Television Station (Group) is a comprehensive mainstream media of radio and television. It now has five broadcasting frequencies, including comprehensive news broadcasting, economic broadcasting, traffic broadcasting, music broadcasting, and youth broadcasting, 8 TV channels including news integrated channel, TV drama channel, science and technology life channel, economic channel, sports channel, foreign language channel, children's channel, Guangtong shopping channel, as well as a new media matrix consisting of Metro TV, Wuhan in Hand, Wuhan APP, Wuhan News APP, etc. Its affiliated companies include Media Operating Company, Radio Advertising Media Company, Tianhan Media Company, Metro TV Company, etc. It also has 13 wholly-owned and holding companies with a total asset of about 4 billion yuan. It has attracted nearly 10 million TV audience, almost 10 million radio listeners, tens of millions of new media users, and over 10 million metro TV audience (an average daily audience of about 4 million). It has won 34 China news awards, 6 Golden Microphone Awards of China Broadcasting and Hosting, and has been awarded the title of Advanced Organization in Hubei Province and the Urban Radio Station with the Most Comprehensive Power.

  As the main front of public opinion publicity, Xi Jinping's ideological publicity of socialism with Chinese characteristics in the new era has always been regarded as the primary political task, and nearly 30 thematic publicity activities have been launched every year, creating a good public opinion atmosphere for the government of the city. In particular, the publicity of epidemic prevention and control has been recognized by the central leadership. As the main channel of city publicity, the city’s promo video WUHAN has become a phenomenal communication, and the summit forum “Have A Look at Wuhan" has become a high-end platform for city publicity, which is rated as the top ten contributors by CCTV every year. As the main force of content production, the documentary Peace and Glory and the telefilm Documentary on the Construction of Huoshenshan Hospital were recognized by General Secretary Xi Jinping. Four promotional films, such as The Smile of Peace, were broadcast live to the whole world at the opening and closing ceremonies of the Military World Games in Wuhan. The Station is also leading in producing political TV series. It has participated in the production of the TV dramas Everblooming Begonia and Battle of Wuhan have exerted a wide influence. Under the leadership of the Central, Provincial and Municipal Commission for Discipline Inspection, the film Faith Invincible is under planning for filming. As the main platform for large-scale public welfare activities, it actively participates in undertaking large-scale events such as the Military World Games, the World Stamp Exhibition, World Memory Championships, the International River-Crossing Festival, and the International Horse Racing Festival. “Wuhan, A City of Brotherly Love" was awarded the best volunteer service project in the country by the Publicity Department and the Civilization Office of the Central Government.