Hubei Zhiyin Media Group, formerly known as Zhiyin Periodical Office, was founded in 1985. It is a large state-owned cultural media enterprise with more than 1600 employees and total assets of 2.282 billion yuan, owning ten journals, three newspapers, 13 sub-branches and a college of higher vocational education, having formed the development pattern of major industries such as publication of books, newspapers and periodicals, higher vocational education, preschool education, modern real estate, household service and exhibition film and television industry.
Since its startup and development in 36 years, Zhiyin Media Group has created multiple miracles in the development history of Chinese periodicals. The initial issue of Zhiyin Magazine publishes 400000 copies, with a monthly circulation peak up to 6.36million copies, ranking the second in China and fifth all over the world. The Magazine has been awarded among the favorite top ten renowned periodicals by readers nationwide repeatedly, Double Top Ten Magazine, “Double-high Periodical” of China Journals Formation, winning the top awards of Chinese periodicals -National Excellent Social Sciences Periodical Award and National Periodical Award for three times and rated as a famous trademark in Hubei Province for three consecutive sessions. Comicguests is China’s first full-color original comics founded by Zhiyin Media in January 2006. Its monthly circulation peaked at 7 million copies, ranking the first in the country and second in the world. As the largest circulated original comic periodical and Chinese original animation benchmark, it has won the Nomination of China Publishing Government Award (Periodical Award), the National Top 100 Social Science Periodical Award, and the famous trademark of Hubei Province. New Weekly Newspaper is an abstract newspaper founded by Zhiyin Media Group. The monthly circulation peak of more than 2 million copies makes it the third newspaper with a monthly circulation of more than 1 million under Zhiyin Media Group. Zhiyin Media Group won the China Publishing Government Award in 2007. In 2010, it was awarded as the spiritual civilization unit of the national press and publication system and among the first batch of cultural industry demonstration base in Hubei Province. In 2009 and 2012, it was awarded as an advanced enterprise in the reform of national cultural system. In 2014, it was affirmed as China’s reputed trademark by the State Administration for Industry and Commerce. It won the title of “the Most Influential Enterprise of Copyright in China” in 2016, honored as the key enterprise and brand of “Five 100 Projects” in the service industry of Hubei Province in 2020, the “Social Responsibility Contribution Unit Award” of the 10th China Digital Publishing Expo. The brand “Zhiyin” has won the “First Top Ten Cultural Industry Brands of Hubei Province”.
Over the years, due to the impact of new technology and new media over Internet, traditional newspapers and periodicals have been in a serious recession. Zhiyin Media Group has started a new journey of transformation and development and a new undertaking. The Group has decided on the “3+N” development strategy, namely, to persist in strengthening and optimizing the main business of newspapers and periodicals, vigorously develop the education and property sectors, and actively explore multiple commerce such as household service, exhibition, film and television, etc., striving to build Zhiyin Media Group into a cultural industrial group with powerful content production, aggregation and service capabilities, diversified business forms and strong economic strength.
As the first demonstration base of cultural industry in Hubei Province, Zhiyin Media Group will spare no effort to forge ahead, reshape “Zhiyin”-the famous brand of national periodical circle and the bright business card of Hubei cultural industry, and contribute the strength of Zhiyin to the high-quality development of Hubei cultural industry.
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